Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. By Joan Schneider and Julie Hall.For sale here!
By Bill Johnson
FEMA is celebrating its first 100 years as an association, from its inception at the dawn of the past century through to the present. Set against the backdrop of major food industry milestones and achievements, FEMA's visually rich commemorative book highlights the vibrant history of FEMA and its role in advancing the quality, safety and appeal of foods throughout the world. For sale here!
With high expectations, over 33,000 new products are introduced each year, supported by billions of R&D, manufacturing, and marketing dollars. But more than 75 percent of all new products end up in failure! And that's been the failure rate for the past 50 years. So what's the problem? Public relations expert Joan Schneider decides to investigate whether the launch process companies use plays a role in this disastrously high failure rate.