The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
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Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. By Joan Schneider and Julie Hall.
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