Custom Media

If you’ve got time to kill while commuting to and from work, why not stock your phone or MP3 player with podcasts that can enrich your business brain?

Email marketing has become a crucial activity for many small businesses.

As marketers move their money away from traditional advertising, custom publishing and branded content placements are the main beneficiaries.

Imagine for a moment  that your website is really a compelling magazine that sits on a giant virtual magazine rack on the Web where only qualified buyers are browsing.

Over the last month I have given a presentation entitled "Marketing in the Moment" at several different interactive conferences, including the SMX Toronto personalization panel, the PubCon Dallas real-time and social panel, and at Search Insider Summit Marketing Strategy panel in Captiva (click here to view the presentation on Slideshare).

I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?”  I feel like we are getting the word out on what they are, but we still need to work on why they are valuable.

But... but... blogger outreach doesn't work anymore, right?Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.

According to PMMI’s Quarterly Economic Outlook, the US is in the early stages of a mild recovery. The Industrial Production Index reached a low point in October, ending its worst economic downturn since 1946. Most industries are showing increasing activity and the rate of decline is slowing in others. The same holds true for the markets that impact the packaging and processing industries.

With all the commotion about the Apple iPad heading into the Easter weekend, you'd have thought it was the second coming. (Certainly its arrival was greeted with some throwing down of palms.)

Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies.